Corporate Christmas cards are a great way to show your appreciation to clients
The corporate Christmas card is more common than ever. Especially since market research studies have shown that customers really do appreciate that personal touch. This is because most people resent doing business in what seems to be a technologically sophisticated and cold world. As is true of traditional Victorian Christmas card, the corporate Christmas card is an elegant way of reaching out and celebrating with others during the holiday season. In fact, even the first paper Christmas greeting was actually a form of business promotion as it was sent out to advertise the services of the printer who first invented the greeting card – John Callcoot Horseley.
Of course today’s corporate Christmas card comes in an infinite number of styles. As most businesses consider it to be another kind of business card, the corporate Christmas card can be considered a form of branding. Today’s corporate Christmas card may be more generic in terms of religion (referring to the season as the Happy Holidays as opposed to the Christian holiday of Christmas) so that non-Christian clients and customers are recognized and the card appeals to everyone.
There are many businesses both online and off that specialize in creating corporate Christmas cards. Most of these companies have a portfolio of looks that you can choose to represent your business. These design companies also artfully find a way to incorporate your company’s logo, motto or even a photograph into the design or message of the card. For an additional cost, most corporate Christmas card companies also allow you to print your own extensive and very personal holiday message inside of the card as well.
The corporate Christmas card is generally sent out to anyone who has anything to do with the company. Traditionally the corporate Christmas card is sent out to customers, employees, business-to-business partners and service providers.
As a rule of thumb you should always include all of your contact information, including your company’s address, phone number, email and website address somewhere on the corporate Christmas card. One good place to print these details is on the very bottom of the card on the front, or on the back lip of the envelope. This makes good business sense, as it serves as a reminder that you are in business and also renews your point of contact with customers who may have misplaced your business card. This is why even if you own a very small home business, sending out a corporate Christmas card is a great idea – it helps people remember that your business is still in existence. It also helps you compete with the big companies who are far too impersonal to send out a corporate Christmas card, and instead deluge people with flyers advertising sales that have very little to do with the spirit of the Christmas holidays.
If you’d like more information, like where to order customized business Christmas cards, Hallmarkis always a great place to start. Yes, they may be a little more expensive, but these will be top quality cards that your clients will remember.